Agile Software Development, Scrum, Extreme Programing, XP, Test Driven Development, TDD, Feature Driven Development, FDD, Lean, DSDM, Behavior Driven Development, BDD, Refactoring, Pair Programming, Kanban

Does Your Customer Feel Delighted?

Today’s market is rapidly changing. Equipped users no longer accept or buy tools not reflecting perfectly their needs and buy instead “+1” recommended products providing “delight factor”. Typical company introduces structured and hierarchical organization in order to deal with complex task decomposition.

We have horizontal silos in separate Sales or Market, R&D and Operations units, and vertical management layers introducing another communication challenge. When we dig in with a simple question – “Who is your customer? What value do you create?” – people get usually surprised and don’t have confident answer. Fundamental understanding of customer need is desperately missing or not properly reflected in every day’s work inside R&D or Operations. Demand for speed and faster delivery generates more haste in the immature organizations and leads to half-ready solutions not delighting their users. As a result, your customers buy other products. In his speech, Roman uncovers how to radically change that without any “yet another major restructuring or organizational transformation”.

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