Story Map the User Experience

What does a great user experience have in common with a great story? Everything. While creating a user experience that engages, influences, and excites can sometimes seem daunting, crafting a great story is actually quite quick and easy. See how simple storytelling techniques can transform your next product, feature, user story, UI, flow, or strategy from good to great.

Whether you are creating a product, service, or feature from scratch or improving one for conversion, activation, or engagement, strategic storytelling will help you figure out what you need to do, when, and how you need to do it, so that you get the results you need.

Video producer: http://madisonpl.us/ux/

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