Implementing Scrum in a Non-Engineering Team

This session tells the story of how a team comprising of marketing, customer support and agency relations experts used Scrum to improve its communication and alignment. It will look at what went well, what we could have improved, what failed utterly and what we learned in the process!

In October 2013, the Growth team at IT startup Pusher decided to have a go at using Scrum. Comprising of marketing, customer support and agency relations functions, the team needed a process that helped it better communicate and align internally. Using the format of a sprint retrospective, this session looks at what went well, what we could have improved, what didn’t work at all, and what we learned from the whole experience.

Video producer: http://agileonthebeach.com/

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