Rebranding Agile for Marketing

Marketers are starting to employing more Agile ways to adapt to fast-moving social, interactive, and inbound marketing channels. A nascent movement is emerging that features marketers adapting Agile approaches under the moniker of “Agile Marketing”. This talk explores what makes marketing ripe for this change, what makes Agile Marketing unique and the challenges of using Agile in marketing.

Watch this video on Oredev.org

Related Videos:

  • No Related Videos