Traditional management has failed. To deal with a radically different marketplace and workplace, today the whole organization must be focused on creating a stream of additional value to customers through continuous innovation and delivering it sooner. In short, delight the customer. This reinvention of management reflects in part an application of Agile/Scrum thinking to the whole organization. Steve Denning shows how the reinvention of management involves five fundamental shifts in terms of the firm’s goal, the role of managers, the way work is coordinated, the shift from value to values and the shift in communications shift from command to conversation.
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