Learn how, when and why to break the rules. This presentation takes you on a full tour of what creativity is, what it isn’t, the 8 different types of creative contributions, and which environments are best-suited (and worst-suited) for those types of creativity. I will also discuss recent research on attitudes about creativity in the workplace: Companies consider creativity one of the most-desired traits in their current and future employees, yet it is rarely rewarded in practice. Why the discrepancy? How can this be changed? Finally, I will give you a short ‘How To’ guide on increasing the creativity in your employees, or how to best nurture and encourage creative thinking, on both a corporate and individual level.
Many people would agree that creativity is the number one key skill for success in this century. However, by definition, creativity entails breaking rules, and defying the status quo. How can this be good for business? In order to maximize innovation, creative disobedience must be tolerated, encouraged, and even required, given the situation. Needless to say, doing this effectively is a tricky balance between disruption and maintaining forward progress on the overall goal. The most critical skill then, is understanding when to be creative—and to what degree—given the specific context.
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