Lessons from Target Value Design

Target-Value Design (TVD) turns design upside-down, some examples are:
– Rather than estimate based on a detailed design, design based on a detailed estimate.
– Rather than narrow choices with design, carry solution sets far into the design process.
TVD offers designers an opportunity to engage in the design conversation concurrently with people who procure services and execute the design.

http://www.infoq.com/presentations/target-value-design

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